The challenge
This project was born from a joint problem all of us have encountered before: where do our old clothes go? We believe this problem has yet to be solved in a viable way, as fabric and material waste is an ever-growing problem, which gets perpetuated through today's consumerism and fast fashion culture. In the past one would repair, nowadays one replaces.
The goal
Our idea was to much rather take unwanted clothing and salvage the materials in order to reuse and recycle. We want to revive old clothes just like a Phoenix would rise up from the ashes.
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